UX Designer

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Lead Designer at FDJ

I design products
people choose.

Lead Designer with more than 15 years of experience creating digital products, systems and teams for international organisations.

Product design · LeadershipFintech · Responsible gaming · PlatformsLondon, United Kingdom
Selected work

Impact you can explain.

HSBC toolkitHSBC · Design system

Banking Toolkit

A shared language that helped teams design more quickly and consistently across markets.

Design direction · Systems · Scale
Product interfacePokerStars · Product

Spin & Go Max

From concept to a game experience designed to reduce drop-off and make decisions easier.

Concept · UX · Interaction
Product screensKindred · Responsible product

Better decisions

Journeys and messages that give people more control, without losing clarity or dignity.

Research · Strategy · Delivery
Digital platformMuchocine · Community

Culture is a product too.

An editorial platform created to give thousands of reviews and contributors a shared voice.

Founder · Design · Community
How I lead

I do not design isolated screens. I create the conditions for teams to make better decisions: clear direction, systems that can grow, and an honest conversation with the people using the product.

Career timeline

From leading today to learning the craft.

March 2025 — PresentLead Designer · FDJ

Design leadership at La Française des Jeux in London.

March 2023 — March 2025Lead Designer · Kindred Group

Design direction, team support and cross-country collaboration.

July 2021 — March 2023Senior Product Designer · Kindred Group

Responsible products and digital journeys centred on people.

January 2020 — July 2021Senior UX Architect · Kindred Group

Experience architecture and clarity for complex products.

2019 — 2020Independent UX Designer

Product and digital experience collaborations.

October 2017 — March 2019UX / UI Designer · HSBC

Digital banking journeys for teams in the UK, India and Scotland.

2017UX Consultant · PokerStars

Spin & Go Max and mobile poker-table experience.

2015 — 2016UX Designer · Sky

TV emulator prototype for customer-service teams.

2011 — 2015UX Designer · bwin

Simplified poker lobbies with smooth animation and tailored game selection for casual players.

2005 — PresentFounder · Muchocine

An independent editorial film community and digital platform.